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Brand Remake for website: parent company: http://www.urbanrec.ca/Vancouver/default.aspx

Proposed Company: [|www.GTAREC.com]

Group Members:
 * 2. Kelvin L ||  ||
 * 3. Allen Davidson (allendavidson14@gmail.com // allen.davidson@utoronto.ca 617 281 3180  begin_of_the_skype_highlighting  617 281 3180  end_of_the_skype_highlighting    begin_of_the_skype_highlighting  617 281 3180   end_of_the_skype_highlighting   <span class="skype_pnh_mark"> begin_of_the_skype_highlighting <span class="skype_pnh_highlighting_inactive_common"> <span class="skype_pnh_textarea_span"><span class="skype_pnh_text_span">617 281 3180   <span class="skype_pnh_mark">end_of_the_skype_highlighting  ||   ||
 * 4. Lyndsay Adamson (lyndsay.adamson@utoronto.ca) ||  ||
 * 4. Lyndsay Adamson (lyndsay.adamson@utoronto.ca) ||  ||

__For Assignment 2 we need to;__
• i.e. what elements do the competition use in their visual identity (font, colours, images, tagline or slogan, concept, graphics, etc.) • what are the **differences** between what other companies have done and what your group is proposing. What are the **benefits** to the client (even if the client is yourself) of your group’s proposal. Why should a company use your design services rather than another design company’s proposal?
 * 1. Branding Research of the competition**

Pick 3 competitors; Identify characterisitcs of their brand logo, front, colors, graphics used, images used, concepts used, etc. These are the same concepts addressed for our own brand for GTAREC.com. -Identify what is weak, or poorly designed within the competition and use this to create a better logo for our company.

Questions to consider when looking for the competition;

- Greater Toronto Area; Mississauga, Toronto, Scarborough, North York, List of Proposed Competitors:
 * 1) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">Who is your target audience?
 * 2) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">Where is your target audience located?
 * 1) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">What do they think about your current brand?
 * 2) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">What would you like them to think about your brand?
 * 3) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">How will you attract them to your products or services?
 * 4) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">Who else is competing for their loyalty and devotion?
 * 5) <span style="font-family: inherit; font-family: inherit; text-decoration: inherit; text-decoration: inherit;">Are you targeting business or consumer sectors?

i. Corporate Hockey; offers a hockey event between the best corporate ice hockey teams from the Greater Toronto Area. Their Logo to compare is to the right: []

ii. []

iii. []

What i have done for this first section **thus far: HERE.**


 * 2. Logo for GTAREC.com**

Proposed Logo 1: Allen's Proposed Logo 2:

FINAL LOGO SUBMISSION:

Working on jackets, came up with this logo variation by accident. maybe it'll come in handy

Used the 3D Logo on the back of the jackets let me know what you think

GTA REC JACKETS

Mack: I love elements from both logos. Im in favour of mixing elements from the two. Using Kelvin's text from his second logo and placing it on the background of Allen's. We could replace the circles of the 'g' and the 'a' with a soccer ball and a baseball. What do you guys think? We should all meet up in class tomorrow to discuss this and decide on a logo so we can stat putting the advertising material together and the company paraphernalia.


 * 3. Stationery (letterhead, envelope, business card)**

Stationary should include business cards (for all the members of your group, as if you were employees of your chosen client), letterhead, envelopes and note cards (1/2 size letterheads). Consideration should be given for how different length names and titles will be accommodated on the card. Letterheads should be designed so that the address of the customer or client will appear in the window of a standard business envelope when the letter is folded. The letterhead should include the following information: Name of company Address including street, city, province, country, postal code Telephone, fax, email and web address

As well, the logo should appear on all the items.

The stationary items (letterhead, note card, envelope, business cards) should all be printed out, trimmed to their finished dimensions and mounted on a panel (Minimum 18 x 24” card or foamcore).

You may also add any additional elements that you wish, such as tags for products.


 * 4. An advertising / promotional feature.**

Once the company gets its new visual identity, it still needs to advertise its services. Ask yourselves these three advertising questions used by Taxi, a big advertising agency that is responsible for the Telus television ads (with all the cute animals!)

1. What do we want to accomplish? (i.e. What is the purpose of this ad campaign?) 2. Who do we want to connect with? (Identify your target audience. It can’t be ‘everybody.’) 3. What is the single most important message we want to convey?

You can choose one of five formats to promote the company:

• a magazine ad • a poster • a 15 second commercial • the home page of a web site • a promotional object (giveaway, mouse pad, t-shirt, buttons (must make at least 10 buttons using my machine),etc.)

The magazine ad or the poster should be printed (minimum 11 x 17,” maximum 18 x 24 inches) and mounted on foam core to keep it rigid. The text in the printed ad or poster should identify the company, outline what services they offer and provide some **tag line** **or slogan** to suggest what is unique about that company.

Homepage 1 Redesigned for Proposal i have the first draft of the homepage done. this is the wireframe for the flash project and finished website.

Here is version number 1 Here is version number 2

Clothing line for inside the website to mark second stage of our marketing campaign